Salam all..

A while back I had a nice chat with my cousin Azdi.. Azdi is a cousin of mine whom I am very close to.. He is also a business owner running an IT solution and branding company.. The best thing about us is that when we sit down together, 89% of our conversation is about business.. We share our experiences, our problems, our plans, brainstorming and now we also share the same roof.. His company and mine both operates under one roof in Damansara Uptown..

Well, back to my first line, the chat..

One interesting business strategy that he told me was to have our own “Business Manifesto”.. A manifesto is a public declaration of an organization’s intentions, principles, and direction (taken from google).

Honestly, I still couldn’t come up with my own proper manifesto, but from journals that I have read, there is no specific ways or rules when creating a manifesto.. It can be in any format and style.. It can be formal or casual..

What could be my manifesto?

1. Core Values – What drives Shutterbugz forward?
a. Passion – We have the deepest passion in wedding photography.. We love taking pictures of people.. We love being given the responsibility to freeze memories for people to cherish the rest of their lives (and to pass on their next generations).. We love the challenge a wedding has to offer.. We believe that Wedding Photojournalism is the hardest type of photography of all..
b. Integrity – Having a high standard of integrity resulting that clients’ interest are well taken care of.. It is a high priority to make sure that clients are always happy with our service and products so that they could recommend us to their circle of people..
c. Responsibility – Shutterbugz Studio trains and educate all our staffs to always be responsible.. Responsibility of taking astounding images. Being responsible to any mistakes we’ve done.. Responsibility to always deliver above average all the time.. Responsibility towards the company and much more. (responsibility is very broad).
d. Ambition – Shutterbugz Studio educates all members of the company to develop a very high ambition.. We train people not to become a follower or a passenger in our company.. We train them to become an entrepreneur themselves.. We train our staffs to become our competitor.. They are required to treat Shutterbugz Studio as their own business..

2. Motivation – how we keep our interests alive?
a. Photography – We burry in our heads that no matter how good the images we had for the last assignment, we would never be happy with it.. We criticize our own work and we look forward for the next assignment to acquire better images.. the process never stops.. We love progression and its our way of life.. To be better each day..
b. Business – A business without profit is never a business.. We work hard to gain as much profit as we can.. The profit that we gained are not meant for personal pleasure.. We require profit (huge profit) to actually give it back to our clients.. Having profit enables Shutterbugz Studio to hire the best staff for everything.. The best image editor, the best album designer, product R&D, the best PA, the best photographer and to the extent of the best dispatch.. With profit, we would be able to acquire the best tools that we need thus ensuring that clients will always get the best results every time.. Profit enables us to buy the best work stations, the best cameras, top of the line lenses and more.. Profit resulting to a stable and strong company which ensures that the company will be around for a long time to come.

We are driven by profit but at the same time, offer clients value for their money..

3. Way of life – We work hard, we play harder.
a. We believe in having fun and go crazy every now and then. All jobs in the world could give a person some level of stress.. Doing photography also have its own passion killer.. We do our best to always stay calm and composed at all times to avoid feeling disappointed and demoralized.. We ensure that we have a very positive ambience and aura revolves around us.. We smile a lot, laugh a lot, act silly a lot while being serious on the outcome.. We are result oriented but we never put stresses on ourselves.. “To happily achieve” is what we believe in.
b. In the near future, we wish to be more active for charity.. Helping people will become our next way of life.. To help the less fortunate and to help our own industry.. We believe that doing charity and giving is addictive and helps us to feel good about ourselves thus ensuring a constant drive.

For now, this is our Business Manifesto.. It is very casual and clear for everyone to understand.. This manifesto is not fixed.. I (as the founder of the company) shall always revise our manifesto and improvise it every now and then..

As for my own.. I would love to have good income and ample time so that I can spend more money and effort for charity.. InsyaAllah..

I urge everybody to have their own manifesto.. You don’t need to have a business or a political party to have one manofesto.. There is no format, no rules, no wrong manifestos.. It is all about personal interests.. Good luck to those who’ll be making one for their own..

Me signing off..